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MBA Marketing Module MBA403 (2008-9) ASSIGNMENT 1 BRIEFING appellative 1: MARKETING AUDIT PRESENTATION and EVALUATION: 30% government agency 1a Group Presentation: 70 attach You are essential to work in a base of 4/5 to carry out secondary seek of the case issue organisation’s marketplace to fructify and make a 15min Group Presentation (c10min founding + 5min questions). You should get by the following: a. The boilers suit UK market surface and trends/projections (value and/or volume) b. The chief(prenominal) market segments; their size and trends/projections (value and/or volume) c. Major macro and spherical environmental influences on the market (opportunities and threats) d. The main market competitors; their market share and strengths/weaknesses e. appellative of segments offering entry/growth opportunities (one each) (12 mark each = 60 total) In addition, you leave behind be assessed on the case of your unveiling with regard to structure and timing, t he quality of your slides and your handling of questions. (10 tag) You should distribute your sequence fairly equ tout ensembley amidst the topics and ensure that you cover all relevant aspects of each one. You should debar overloading your session with extraneous full point or theory.

clock time is limited and must be carefully planned and managed; you allow be cut off and may lose marks if you significantly over/ under run. You should entrust five minutes for questions. ALL GROUP MEMBERS MUST BE PRESENT AND take part IN THE PRESENTATION. If you are aware of problems in doing so or are unable to attend on the day, contact your se minar handler immediately; failure to parti! cipate will result in the loss of the individual(s) marks. A minimum of six DIFFERENT cultivation sources (eg Business Monitor, Mintel or Keynote reports or trade carcass reports, press etc; but NOT presentation material or general websites) should be given and the right way indite using the Harvard system. NB: FAILURE TO CORRECTLY annex sextuplet DIFFERENT INFORMATION SOURCES WILL RESULT IN THE...If you wishing to get a full essay, order it on our website: BestEssayCheap.com

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